Where Classic Meme Formats Come From

A short reference to the origins of well-known meme formats: the year, the original source and how people use each one today.

Updated October 28, 2026

What this page covers

Most meme formats did not start as jokes. They began as a music video, a stock photo, a webcomic panel or a frame from a cartoon, and only later turned into templates that anyone can relabel. Clown Wiki records where each format came from, with the year and the typical use. Sources are named in text; the images themselves belong to their creators, so none are shown here.

Meme Format Origin Index

Type a name, show, artist or idea, or pick a period. The list filters as you type.

Showing 20 of 20 formats

Spider-Man Pointing at Spider-Man

1968 The episode "Double Identity" of the 1967 Spider-Man cartoon, first aired on 13 January 1968

Use: Two people or things that are the same, accusing each other.

Rickroll

1987 Rick Astley's song "Never Gonna Give You Up"

Use: A bait-and-switch link that opens the music video.

Epic Handshake

1987 The arm-wrestle handshake in the film Predator

Use: Two different groups that agree on one thing.

Is This a Pigeon?

1991 The Japanese anime series The Brave Fighter of Sun Fighbird

Use: Confidently naming something wrong.

One Does Not Simply

2001 Boromir (Sean Bean) in The Lord of the Rings: The Fellowship of the Ring

Use: Saying a task is harder than it sounds.

Confused Math Lady

2004 Actress Renata Sorrah in the Brazilian telenovela Senhora do Destino

Use: Trying to work out something baffling.

Pepe the Frog

2005 Matt Furie's comic Boy's Club

Use: Reaction faces, from "feels good man" to sad Pepe.

Success Kid

2007 Laney Griner's beach photo of her son Sammy

Use: A small win or a lucky break.

Crying Jordan

2009 A photo of Michael Jordan at his Basketball Hall of Fame induction

Use: Pasted onto anyone who just lost.

Wojak (Feels Guy)

2009 A bald cartoon face by an unknown artist, first seen on imageboards in 2009 and made popular on the German board Krautchan in 2010

Use: Loneliness, regret and quiet sadness.

Doge

2010 Atsuko Sato's blog photos of her Shiba Inu, Kabosu

Use: Captions in broken phrases such as "such wow".

Mocking SpongeBob

2012 The SpongeBob SquarePants episode "Little Yellow Book"

Use: Repeating someone's words in alternating caps.

This Is Fine

2013 The webcomic "On Fire" by KC Green, from his series Gunshow

Use: Calm denial while everything goes wrong.

Leonardo DiCaprio Cheers

2013 Baz Luhrmann's film The Great Gatsby

Use: Raising a glass to someone or something.

Drake Hotline Bling

2015 Drake's "Hotline Bling" music video, directed by Director X

Use: Reject the first option, approve the second.

Distracted Boyfriend

2015 A stock photo by Spanish photographer Antonio Guillem

Use: Being tempted away from what you already have.

Roll Safe

2016 Kayode Ewumi as Reece Simpson in the web series #HoodDocumentary

Use: Bad advice presented as clever logic.

Expanding Brain

2017 A multi-panel image macro by an unknown creator that spread on Reddit in early 2017

Use: Ideas that get sillier as the brain grows.

Woman Yelling at a Cat

2019 A 2011 Real Housewives of Beverly Hills still joined to a 2018 photo of Smudge the cat

Use: An angry accusation met with a calm, confused reply.

Bernie Sanders' Mittens

2021 Brendan Smialowski's AFP photo at the 2021 US presidential inauguration

Use: Pasting the seated senator into any scene.

The year is when the source first appeared; for Woman Yelling at a Cat, which joins two older pictures, it is when they were first combined. Many formats spread years later: the Rickroll prank started on 4chan in 2007.

Bar chart of the age in 2026 of the source behind five classic memes: Spider-Man Pointing (1968 cartoon episode) 58 years, Rickroll (1987 song) 39 years, Is This a Pigeon? (1991 anime) 35 years, One Does Not Simply (2001 film) 25 years, Drake Hotline Bling (2015 music video) 11 years
Many classic memes are built on much older material: the Spider-Man frame is 58 years old in 2026.

Three origin stories

Drake Hotline Bling. The two frames come from the 2015 music video for "Hotline Bling", directed by Director X. Drake holds up a hand to refuse in the first and points with a smile in the second, which makes the pair a ready-made "no, yes" chart for any two choices.

Distracted Boyfriend. Antonio Guillem shot the photo in 2015 for a stock library. In 2017 people began to write labels over the man, his partner and the woman in red, and the picture became a diagram of temptation.

This Is Fine. KC Green drew a dog sitting calmly in a burning room for his webcomic Gunshow in 2013. The meme uses only the first two panels of the strip, where the dog, holding a coffee mug, says "This is fine" as the flames spread.

Frequently asked questions

Where does the Drake meme come from?

It comes from the music video for Drake's 2015 single "Hotline Bling", directed by Director X. One frame shows Drake turning away from something; the next shows him pointing at it with approval.

Who took the Distracted Boyfriend photo?

Spanish photographer Antonio Guillem shot it as a stock photo in 2015. It became a meme in 2017, when people began to put labels on the three people in the picture.

Does Clown Wiki show the meme images?

No. The original pictures belong to their photographers, studios and artists, so this page names each source in text and shows no copies of the images.

Sources and method

Years and credits come from the original works and their named creators: the music video and song credits, the stock photo listing, the comic strips, the film and episode titles, and the photographers' own accounts. Clown Wiki is an independent fan reference. It is not affiliated with any artist, studio or rights holder named on this page.

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